Let's be honest.

You picked a template because it was beautiful and made sense at the time.

And it probably did. But your work evolved. Your galleries grew. Your voice became clearer. The kind of clients you wanted to reach became more defined. The site stayed mostly the same.

The price kept moving UP!
The website did not.

The honest picture

Templates show the starting price.
We show the Total Investment.

Most template costs grow once customization, content, SEO, launch help, and ongoing platform fees are added. Our flat fee is built around the finished website, not just the starting point.

Template Site
Avellaine Custom
Template LicenseAvg. from Showit, Squarespace, Flothemes $500
Custom BuildDesign, build, and everything to launch $2,000
Design & CustomizationFreelancer to make it actually yours $1,500
Design & CustomizationBuilt around your work, not a template Included
SEO SetupIf you bother. Most don't. $500
SEO FoundationKeyword research, structure, and setup Included
Platform SubscriptionAnnual. Non-negotiable. $420 / yr
Platform SubscriptionNo annual fee. Ever. None
YEAR ONE TOTALto leaseAnnual cost $420 / yr
$2,920 to lease
TOTAL INVESTMENTyou own it
$2,000 one time
Template costs based on averages across Showit, Squarespace, and Flothemes. Design customization estimated at industry-average freelance rates. SEO setup cost based on typical one-time packages. Platform fees reflect annual subscription cost at year one.

Payment Options

Total Investment: $2,000

A 50% deposit reserves your project date and covers design through the first revision. The remaining 50% is due at launch. No subscriptions, no renewals, no platform fees — ever.

Avellaine Custom

Custom BuildDesign, build, and everything to launch $2,000
Design & CustomizationBuilt around your work, not a template Included
SEO FoundationKeyword research, structure, and setup Included
Platform SubscriptionNo annual fee. Ever. None
TOTAL INVESTMENTyou own it $2,000

Template Site (avg.)

Template LicenseAvg. from Showit, Squarespace, Flothemes $500
Design & CustomizationFreelancer to make it actually yours $1,500
SEO SetupIf you bother. Most don't. $500
Platform SubscriptionAnnual. Non-negotiable. $420 / yr
YEAR ONE TOTALto lease $2,920

The Difference

$920 less in year one

Without ongoing platform costs, five-year savings of $2,600+

No annual platform fees. Same total cost at year five and every year after.

Payment Options

Total Investment: $2,000

A 50% deposit reserves your project date and covers design through the first revision. The remaining 50% is due at launch. No subscriptions, no renewals, no platform fees — ever.

<section> font-family: serif; display: flex; <img src="ailyn.jpg"> opacity: 0.92; scroll-behavior: smooth; letter-spacing: 0.08em; transition: 0.4s ease; </section> position: relative; max-width: 1400px;

What you're actually getting

Beauty on the surface.
Structure underneath.

Every Avellaine site is hand-coded HTML, CSS, and JavaScript — no page builders, no drag-and-drop frameworks, no subscription keeping it together. The code is written directly, which means every spacing decision, animation, mobile behavior, and SEO detail is handled at the source rather than patched through a builder's limitations.

What you receive is a set of clean site files: structured, portable, and yours outright. Open them in any browser, host them anywhere, hand them to any developer ten years from now. That's the difference between owning something and renting it.

90 days of full support after launch, included. After that, we're available at an hourly rate — no retainer, no minimums. We bill our time the same way you bill yours: fairly, transparently, only when you actually need it.

Ready to begin

Let's build something worth remembering.

Start with a conversation. Tell us about your work, your clients, and the site you've been imagining. We take it from there.

Start the Conversation → See The Process first