The Process · Avellaine Design Co.
Beautifully BUILT,
Purposefully designed.
Four stages. Built around you.
The Process · Avellaine Design Co.
Four stages. Built around you.
Phase 01
We start with a real conversation: not a form, not an intake questionnaire. You tell us how you work, who you serve, and where you want this site to take you. We listen carefully, ask honest questions, and take nothing for granted.
By the time this phase ends, we understand your business well enough to build something that genuinely feels like yours. Not borrowed from someone else's template.
What happens in this phaseSelect any item to expand
A real conversation about how you work, who you book, and where you want this site to take you.
An honest look together at what's carrying you forward and what's quietly holding you back.
Clarity on who you're speaking to, what makes them reach out, and what your site needs to say.
An inventory of your gallery, your words, your brand. Everything we have to work with.
A sitemap and page flow that makes sense for how you actually run your business.
A schedule built around your shoot season, not the other way around.
Everything documented and agreed before anything gets built, so we both feel clear and protected.
The more honestly you share your world with us, the more we can build something that feels unmistakably, completely yours.
What this looks like in practice
“I didn’t realize how much I was editing myself to fit a template until I didn’t have to anymore. For the first time, the site actually felt like mine. My work, the way I see things and what my brand actually is.”
Ailyn La Torre Photography
See the work →Phase 02
This is where we find the visual and verbal language of your site. We look at your brand honestly: what's working, what isn't. We make decisions together. Nothing is imposed. The palette, the type, the mood: all chosen with you, not for you.
By the end of this phase you'll have a direction that feels genuinely right, and a site architecture that makes sense as a system, not just as a collection of pages.
What happens in this phaseSelect any item to expand
A full look at your logo, colors, fonts and the feeling your photography already carries.
A conversation about what's working and what might be quietly undermining the level you're working at.
We choose the palette, the type and the mood together. Nothing is imposed.
How you write, how you want to sound, what your clients say when they refer you.
Research into how photographers like you are being found, and where your real opportunity lives.
Making sure every page makes sense together before a single thing gets built.
Nothing moves forward until we've both said yes to the direction.
This is where your site gets its bones. We don't rush it. It's what makes everything that comes after feel easy.
Phase 03
We build two or three actual designs in the browser: not mockup decks, not static images. You can feel them properly. You pick the direction that feels most like you, and we build everything out from there with your real content: your galleries, your booking flow, your words.
Every device, every page corner, every line of copy refined together until nothing feels out of place. This is where the care shows.
What happens in this phaseSelect any item to expand
Two or three actual designs built in the browser for you to feel and respond to. Not a mockup deck.
You pick what feels most like you, and we build everything out from there.
Your galleries, your booking flow, your contact page. All built with your actual images and words.
Every detail crafted so your site loads beautifully on the phones your clients are actually using.
We refine together until every corner feels right. This is where the care really shows.
Woven in as we build, not layered on at the end like an afterthought.
Every device, every browser, checked before you ever receive a preview link.
You'll know it's right when it feels unmistakably, completely like you. Nothing like a template someone handed you.
From here to launch
“The best part of this work is building it alongside you. Every gallery, every page, every word shaped around your work. Not rearranged to fit inside someone else’s template.”
Avellaine Design Co.
Phase 04
We walk through your finished site together before anything goes public. You see every corner, feel comfortable with everything, and give the word. Then we handle the technical side completely: the domain, the DNS, the email safety. so you never have to think about it.
After launch, we're still here. Ninety days of support starts the day we hand you the keys, not the day we press publish.
What happens in this phaseSelect any item to expand
We go through your finished site together before anything goes live. Your chance to see every corner and feel good about it.
We handle the technical side completely so you never have to think about it.
Stays completely safe throughout. We document everything before touching a single setting.
A quiet few days first to make sure everything behaves beautifully in the real world.
Analytics working, Google can see you, everything set up to grow from day one.
A simple written guide and short recorded walkthrough covering just the things you'll actually use.
Starts the day we hand over the keys. Not the day we launch.
Launching should feel exciting. We don't disappear after go-live. We're here while you settle in and make it yours.