The Work · A Client Success Story

A CUSTOM website
Built to reflect
the work behind it.

Specialty

Documentary Luxury
Wedding Photography

Previous Platform

Showit, migrated
to hand-coded

Ailyn La Torre Ailyn La Torre

An established photographer with a strong brand, active SEO equity, and a site that wasn't keeping up. We audited everything before touching anything.

The Approach

Audit first.
Build second.

Ailyn had years of built equity: an established brand, a color system she'd used consistently, and a blog with over 300 indexed posts actively contributing to search rankings. The site needed to be worthy of all of it, without disrupting any of it.

Before a single line of code was written, we reviewed her existing brand assets, her SEO footprint, her market position, and where her visual language had room to grow. The build was a direct result of that audit. Not a guess.

Ailyn La Torre — site audit

What We Reviewed

Brand Assets

Logo files, color system, and type reviewed and tokenized before build began.

SEO Footprint

330+ indexed posts and active rankings identified and protected through migration.

Market Position

Competitive set reviewed. Gap between her work and her site confirmed.

Content Review

Image library, existing copy, and social proof all evaluated before scope was set.

Technical Baseline

Platform, DNS, email records, and all third party integrations fully documented.

Blog / Journal

Subdomain architecture, indexed post count, and URL structure evaluated for preservation.

Image Library

Full gallery reviewed for resolution, ownership, and hero-worthy images before layouts were drawn.

Outcome

Hand coded site on Cloudflare Pages. No platform subscription, no recurring fee.

See how the process works

The Audit

Pre-Build Review

What We Found What Was Built
01Brand
Established system with consistent usage. Color palette audited: sunset tertiary retained, secondary palette elevated, core palette preserved. Branch motif removed from logo mark, retained sparingly as accent. Updated vector and crop formats. Full token system written from existing brand.
02Blog
330+ indexed posts at blog.ailynlatorrephotography.com carrying years of active ranking equity and consistent organic traffic. Subdomain architecture preserved. Every URL, every ranking signal, every indexed post carried forward through migration without disruption.
03SEO
Site-wide audit performed. H1/H2 hierarchy inconsistent, meta titles missing across key pages, structured data absent. Full optimization completed. H1/H2 hierarchy rebuilt, meta titles and descriptions written for every page, full SEO documentation delivered.
04Market
Full analysis performed. Site visually below the standard of her work and direct competitors. Template structure constraining gallery scale, custom layouts, and precision across devices. Built around large, breathable gallery architecture. Reduced visual clutter across all pages. Investment page, About page, and portfolio structure rebuilt to match market positioning.
05Technical
Builder platform with hard limits on performance, animation, and mobile control. Single HTML/CSS/JS file. Every spacing, animation, and mobile behavior written directly at source.
06Content
Strong image library. Copy needed selective rewriting across key pages. Full copy review. Select pages rewritten. Image pipeline built for performance.
Hover any row to reveal what was built Avellaine

The Site

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Ailyn La Torre Photography — live site
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Your site.
Same process.

Every project follows the same four phases: Discovery, Direction, Build, Launch. What changes is everything that makes it yours: your brand, your work, your clients, your constraints. The process protects all of it.

Start a conversation → See the full process